Mature Marketing & Research was founded by Dr. Harris to provide guidance in understanding the changing attitudes and needs of the Mature Market, and specifically how to more effectively communicate with the 40- to 60-plus age group. MMR provides a full range of research services including the design and implementation of both qualitative and quantitative projects.

Providing meaningful research in communicating with the boomer and mature consumer.
Developing new products – enhancing existing products.
Increasing the effectiveness of your advertising.

Based on more than 25 years of experience, Dr. Harris offers meaningful insight into the mindset of the Boomer and Mature consumer. This group is the fastest-growing demographic segment and will be for the next 30 years. It more than any other generation is highly focused on the brands and services that satisfy their unique needs and wants and spends over $2 trillion annually on those products and services. IS YOUR COMPANY GETTING ITS SHARE?

"YOU'RE THE BOOMER EXPERT" Dr. Sharon Livingston President, The Livingston Group for Marketing Past President, The Qualitative Research Consultants Association Targeting Boomers and Beyond A Workshop sponsored by the International Mature Marketing Network and hosted by the Market Research Global Alliance. Learn More